Why Protect?

“The comparison engines, including Yahoo!, are regular violators of buying their ‘customers’ trademarked terms and compete time and time again on Google and Yahoo search venues for the ‘juiciest’ paid search terms. I find it a curious marketing tactic to compete head on with your customers, yet this goes on everyday.”

JP Werlin
Downtown Ecommerce Partners at ComparisonEngines.com

“After searchers type in a brand-name query on a search engine, only 85 percent end up at that brand's Web site, while the rest are diverted to competitor's sites, comparison shopping engines and affiliates.”

ClickZ News / Hitwise

“Many affiliates bid only on your brand. Food for thought… Do your affiliate evaluation and then you’ll be able to determine if affiliate technology is right for you.”

Paul Soltoff
CEO
SendTec Inc. at electronicRETAILER Magazine (2006)

"Companies have to become more responsible" in addressing the adware problem.

Ari Schwartz
Deputy Director
Center for Democracy and Technology